Case Study: How Super Sivtek Helped India’s Iconic Candy Brand Achieve a ₹100 Crore Milestone
Overview
One of India’s most loved candy brands recently made history by crossing ₹100 crore in sales a feat no other candy had achieved in the country. While the brand and product name remain confidential due to a non-disclosure agreement, the success story behind it deserves to be told.
At the heart of this achievement lies a unique candy that delights consumers with its sweet and sour outer layer and a tangy powder-filled center that bursts with flavour. This centre part not only made the candy stand out in a crowded market but also became the reason behind its nationwide popularity.
Behind this success story, Galaxy Sivtek’s Super Sivtek® separator played a vital role in ensuring the quality and consistency of that tangy powder a critical component defining the candy’s taste and consumer appeal.
Challenge
The candy manufacturer encountered various challenges during the sieving of the tangy center powder:
- High Throughput in Limited Space:
Production arrangement was space bound yet the client had to attain high output in order to satisfy the increasing market demand. Standard vibro separators could not deliver the required throughput within the available area. - Material Characteristics:
The tangy powder contained slight moisture, leading to lumping and mesh choking during sieving. This affected both productivity and product consistency. - Hygienic and Enclosed Operation:
Since the product was a food-grade material, the client needed a completely enclosed system to prevent contamination while maintaining air balance inside the equipment.
Solution: Customized Super Sivtek® Separator
Galaxy Sivtek provided a Super Sivtek® Sieving Machine, a high-performance screening solution engineered for demanding applications like this. The Super Sivtek, unlike ordinary separators, produces three times as much vibration energy and provides up to 95% efficiency in sieving and throughput which is considerably higher than the standard in the case of the same floor space.
In order to address the particular issues of this project, the Galaxy Sivtek team developed a tailor-made configuration, which involved:
- Dual Deblinding System:
- Ball & Tray Arrangement underneath the mesh continuously taps the screen surface to dislodge lumps and prevent clogging.
- Air Cleaning System from the top makes sure that any sticky or moist particles are blown off the screen keeping the mesh open and clean at all times.
- Pressure-Controlled Enclosure:
The whole system was completely sealed to preserve hygiene and integrity of products. To maintain the internal air pressure a pressure release nozzle was included to avoid accumulation in case of constant operation.
These personalizations elevated the Super Sivtek not only just a machine but also a customized solution that was just right in line with the manufacturers production and quality expectations.
Result
After installation, the Super Sivtek delivered exactly what the client needed:
- 3x higher throughput compared to a conventional vibro separator.
- No mesh choking and powder quality that was consistent with the same particle size.
- A fully enclosed system that caused less downtime and improved hygiene standards.
- Production that was smooth and continuous, thus meeting the sudden increase in the market demand for the candy.
As the Super Sivtek was installed, the candy producer has enjoyed a smooth flow of production efficiency, which helped them to attain the first candy brand to reach 100 crore sales in India a milestone that has reinvented success in the confectionery market.
Conclusion
The case study presents the point that, sometimes, the right sieving technology can make all the difference in product success. The high vibration energy, efficient deblinding system, and hygienic design of the Super Sivtek® Separator had proven to be the ideal partner of one of India’s most famous candy success stories.
Galaxy Sivtek continues to empower manufacturers with engineered screening solutions that enhance productivity, ensure quality, and support innovation one product at a time.
